At FLONG, we know how to do great things with words.

We’re trusted by creative agencies, universities, government bodies and businesses of all types to create superb content.

Our writers and editors will help you get your message across with clarity and style. Whenever a project demands journalistic flair, we can provide it. 

We’re proudly based in Wales, serving clients throughout the UK and beyond.

We’ve found the right words for...

Our manifesto
Our manifesto.

FLONG is dedicated to editorial excellence.

With minimal fuss, we’ll dovetail with your team and deliver written content that works hard. Here’s how we do it.

We’re pragmatic. Our complete focus is on producing work that achieves your goals. We’ll choose the simplest approach to make the greatest impact.

We’re flexible. We’ll adapt to your way of working and adopt the right voice for your audience. We don’t bring preconceptions to a project – just open minds.

We’re rigorous. At every stage, we’ll present work that’s polished to a high standard, saving time and streamlining the approval process.

We’re professional. We’ll agree a detailed project plan, keep close tabs on workflow from brief to sign-off, and ensure deadlines are met.

We’re connected. We’ve been in this industry a long time. We know where to source the talent and specialist expertise for your project.

We’ll never promise something we can’t deliver, and our fee structures are simple and transparent.

Our manifesto
Our services.

Content production

Whether you need to put together a one-off report, a series of features or a whole website, we can craft the perfect copy. We’ll commission the most suitable writers from our network, edit and finesse the content to ensure it’s on brand, and make the approval process swift and straightforward.

Editing and project management

We can provide experienced editors for any print or online publication. We’ll look after flatplanning or site-mapping, find and commission writers, and manage workflow from synopsis to sign-off. We’re highly design-literate: we’ll collaborate closely with your creative team or art desk to make sure the words, images and layout all pull together.

Consultancy and troubleshooting

If you’re seeking an audit of your content or advice on how it might be improved, we’re happy to oblige. And if a project is falling apart, or you’ve been let down with substandard material, we can take over, go back to the brief and quickly get things on track.

Our manifesto
About us.

FLONG is a young company with a wealth of experience.

Between us, there’s not much we haven’t done in journalism, commercial editing and content marketing.

We’ve worked for every UK national newspaper, launched contract magazines and helped steer publications to the top of their sector. We’ve won awards for our writing and executed high-profile campaigns for top multinational brands.

Behind us is a network of trusted freelancers: commissioning editors, copywriters, proof-readers and specialists.

Here’s who we are.


William Ham Bevan


Now in the third decade of a varied media career, William has served as a production journalist at three national papers, been deputy editor of Sunday Times Travel Magazine and helped run the commercial desk of the Daily Telegraph. His areas of expertise include the media, travel, the public sector and academia. He holds degrees in English, linguistics and journalism, and has lent his skills to three top-ten universities in the QS world rankings.


Penelope Rance

Executive editor

Penelope is obsessed with accurate and inventive use of the English language, making her an uncomfortable dinner companion but an excellent editor. Over 20-plus years, she has edited glossy magazines, been chief sub-editor on a national tabloid, launched international technology titles and run multi-channel campaigns for corporates. Her specialisms include reputation and business intelligence, finance, SMEs and start-ups.


Nick Martindale


For more than 20 years, Nick has been shaping editorial content for prominent UK and international brands. He has taken charge of magazines for training and education charities, certification bodies, businesses and large membership organisations – including the UK’s biggest business-to-business title for the 130,000 members of the FSB. Nick regularly writes on workplace issues for magazines and national newspapers.


David Adams


A journalist since 1997, David is a former editor of two technology magazines. He covers topics including (but not limited to) financial services, business tech and innovation, sustainability, the charity sector, education, parenthood, railways, British history and pubs. Clients rely on him to produce content that stands out – whether in the form of white papers, brochures, case studies or ghost-written articles for business leaders.

Contact us

Contact us

If you’d like to discuss a project, find out whether we’re the right fit for your organisation or just have an informal chat, we’d be delighted to hear from you.

All approaches and any information disclosed will be held in strict confidence.

Website credits

Graphics by Gareth Lewis. Main website image incorporates Gun, Spitalfields, E1 by Ewan Munro, which is licensed under CC BY-SA 2.0.

All other material © 2021, Flong Ltd. All rights reserved.

Data protection and privacy

Flong Privacy Policy

This page explains how Flong Ltd (“we”, “this company” or “us”) may use the personal data we collect from you when you use our website. By “services”, we mean any of the editorial or content-marketing services that the company offers.

This privacy policy applies to your use of this company’s website. We have no control over how your data is collected, processed or used by any external websites that we link to from this site.

Use of this website

When you visit our website, we may collect information sent by your browser or mobile app. This may include your IP address, the pages you visited, your browser type and settings, the date and time of your visit, information about your browser configuration and plug-ins, language preferences, and cookie data.

Collecting your data

We may collect information from you when you contact us about our services, by email or any other channel. This information may include (but is not limited to) your name and that of your organisation, and contact details including your address, email address, telephone number and social-media handles. If you become a client of ours and we enter into a commercial agreement, we will also collect administrative data such as your billing address and further details required for payment.

Use of your data

We use your information to provide our services to the best of our ability. The company will retain your data only as long as necessary to provide such services and discharge our statutory responsibilities. You have the right to withdraw your consent to our storing your data at any time.

Storage, security and access

Some or all of your data may be stored outside of the European Economic Area (EEA); in all cases, we will take every reasonable step to ensure this information is kept as secure as it would be within the UK, under applicable domestic data-protection laws. To the fullest of our ability, we undertake to protect any information you supply to us from disclosure outside our company, and maintain reasonable security procedures to prevent unauthorised access. We will never disclose your data to any third party without your consent, unless we are required to do so by law.

Changes to our privacy policy

We reserve the right to update this privacy policy at any time. Should we do so, we will update this page. In using this site, you acknowledge that it is your responsibility to review our privacy policy to check back regularly and maintain awareness of any changes.

Queries or complaints

If you need to raise any issues about our privacy policy or data protection, please write to us at Flong Ltd, 7 Hastings Avenue, Penarth CF64 2TE or contact us via email or telephone.